Philosophy
We believe communications involves both speaking and listening; it’s essential to building relationships. Our role is to help organizations and their audiences understand each other, and work together for the good of both. Our decisions are guided by our ethics: transparency, accountability and advocating for the public interest. We abide by the Canadian Public Relations Society code of ethics.
Crystal Komanchuk, APR | ceo & Principal consultant
Credentials
- Eight years in the Edmonton communications industry
- Accredited in Public Relations through the Canadian Public Relations Society
- Membership and significant involvement with the International Association of Business Communicators and the Canadian Public Relations Society
- MacEwan Public Relations diploma
- Canadian Public Relations Society Edmonton Chapter Board Professional Development Chair
Skills
- Research: listening, audience needs, environmental monitoring, trends/issues tracking
- Strategic planning
- Communication skills: writing for a variety of mediums, editing
- Evaluating
- Ethics; social responsibility
- Relationship management
- Business acumen
Industries
- Health care
- Manufacturing and engineering
- Tourism
- Oil and gas
- Municipal
Angela haas, B.Comm | Marketing & Design consultant
Credentials
- 10 years of marketing, communication and graphic design experience
- Additional training: technical writing, print design and production, visual communications
- Post-Baccalaureate coursework: instructional design; adult learning
- Bachelor of Commerce degree with a marketing major from the University of Alberta (Dean’s list; member of Golden Key Honours Society)
Skills
- Researching and analyzing marketing trends, demographics, competitor offerings and other relevant information to form marketing strategies
- Developing and executing marketing strategies to engage stakeholders
- Strengthening brand awareness
- Growing lead generation
- Design: print and digital production, corporate identity and branding, front-end web design/development, marketing collateral
- Maintaining web content and content management systems
- Digital marketing: SEO, paid advertising, search engine marketing (Google Ads), social media management, email marketing and automation
- Tracking, measuring and reporting online marketing results
technical knowledge
- Adobe Creative Suite
- Social media
- Web content management systems
- HTML, CSS and JavaScript basics